Tbaytel's Newsroom

Thunder Bay, ON — November 6, 2025 — Tbaytel was excited to submit a proposal for exclusive primary naming rights for the City’s new Indoor Turf Facility and together with the City of Thunder Bay are proud to announce that Tbaytel was awarded that opportunity. The proposed name, the Tbaytel Multiplex, was officially approved and ratified by City Council on Tuesday, November 4th.

This partnership represents a major long-term investment in the well-being and future of Thunder Bay and the region. Under the agreement, Tbaytel will contribute $50,000 dollars per year over 10 years, totalling $500,000 dollars for the naming rights. In addition to the naming rights agreement, Tbaytel is also pleased that City Council approved the use of $4.5 million dollars in Tbaytel contributions from the Renew Thunder Bay Reserve Fund to help further fund construction of the facility. This funding is made possible because of Tbaytel’s community-owned model, where customer support directly generates annual returns that help reduce the municipal tax burden and assist with contributions to special projects such as these.

“For us at Tbaytel, this goes beyond being a service provider; it reinforces our position as a true community partner and a proud, invested member of this region. We want everyone from kids to families to feel a sense of pride and excitement about the Tbaytel Multiplex. The special dividend, combined with the naming rights, contributes a total of $5 million dollars to the new facility and demonstrates our commitment to the well-being and future of our neighbours, and we look forward to the positive impact this will have for years to come.” says Paul Norris, President & CEO of Tbaytel.

“We can’t think of a better way to showcase a facility that provides world-class access to sports and recreational

opportunities than the name, Tbaytel Multiplex, after one of the most community-connected companies in Thunder Bay and region,” said Mayor Ken Boshcoff. “Congratulations to all on this historic day.”

“It’s an exciting time as we come together to celebrate the naming of the Tbaytel Multiplex, a place that will help grow and build our city while connecting everyone to the best in sports and recreation. On behalf of the entire community, I would like to thank Tbaytel for their generous contributions to this wonderful project: both their special dividend of $4.5 million towards building construction and today, their generous contribution of $500,000 over 10 years to assist with operating costs,” said John Collin, City Manager.

Strategically located near the Thunder Bay Community Auditorium and Canada Games Complex, the facility will accommodate a wide range of activities, including soccer, football, ultimate frisbee, lacrosse, cricket, school programs, and camps. The Tbaytel Multiplex will serve as a central hub for community sport and activity, designed to meet the needs of everyone in the community.

Construction of the Tbaytel Multiplex is currently underway, with completion anticipated in late 2026

Media Contacts: 

Tbaytel

Kaitlin Gaspar

Public Relations Communication Coordinator 

[email protected]

City of Thunder Bay

Michelle Williams

Manager, Communications & Public Relations 

Michelle.Williams@thunderbay.ca